Well, now I have to behave in traffic.
I recently put my business logo and website on my car. My customized license plate already made me somewhat identifiable, but now there’s a very clear way to find me if you have thoughts about my driving.
Ideally, you’ll visit the website because you need help with your business. Let’s aim for that.
I also got my office door branded. Neither project was quite the dream of having my car wrapped to look like a Zamboni, but apparently there are budgets and priorities. The Zamboni remains a future aspiration.
Part of the reason for the branding was to get my Google Business Profile set up. That’s still in progress. I have to shoot a video so Google can review it and determine that I am, in fact, a legitimate business, six years in. Another hoop on their endless list.
But once that’s handled, I’ll have somewhere clients can leave reviews. Somewhere a person who doesn’t already know me can go to see what working with me is actually like.
My business runs primarily on referrals. Someone has a problem, someone else sends them my way, and we figure it out. I’m usually not in the conversation where the referral happens, so I don’t know exactly how people describe me.
I do know that the problems vary considerably.
Today, I used AI to help pull a specific group of people and their email addresses out of a system that didn’t have an easy, functional export option. We needed to send an RSVP request. The system wasn’t making it easy. I found a way to get it done.
On a larger scale, I helped manage an office and shop move. There were a lot of pieces to coordinate, and taking responsibility for the big picture meant the owner could focus on the smaller things that still needed his attention.
Both are the kind of work I want to be known for. Solving problems. Making someone’s business and life easier. And hopefully being a fun person to work with along the way.
Asking people to write that down in a review, though? That brings up some feelings.
I have a pretty impressive ability to let one mistake outweigh everything else I’ve done well. I can know how much work went into a project and still focus on the thing I missed. So asking for a review feels like something I should do once everything is perfect.
You can probably see the flaw in that plan.
The funny part is that I’m doing all of this while I’m not even certain how many more clients I can take on right now without some shifting. Putting my logo on the door and the car feels like catching up with the business I’ve already built. Giving it a little more visibility, and giving people a way to hear about it from someone other than me.
There’s still a video to shoot, a page to get approved, and some review requests I’ll have to convince myself to send.
For now, the logo is on the door. The website is on the car.
And I’m using my turn signal.
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